The Art of Growing. Made in Amsterdam.

It all started in 1981. Three friends met in the vibrant city center of Amsterdam. Discussing life and business, it seemed they had one major “thing” in common: their love for flowers! They were truly convinced to develop the best fertilizer in Europe through research, experimenting, testing and continuously fine tuning their secret formula.

And they succeeded!

A unique formula. One that is so much more than just a fertilizer, it represents an invigorating lifestyle. One that reflects the authentic Amsterdam way of growing. Especially for you! The three friends named their secret formula after a well know Dutch celebrity, who knew best how to create colorful flowers. Van Gogh’s Sower, our symbol for quality and a unique experience!